MKTG 3738: Advertising Technique

MKTG Department University of Missouri-St Louis 3.0 credits

Course Description

Same asCOMM 3338. Prerequisites:COMM 1100orMKTG 3700or consent of instructor. This course focuses on techniques for creating advertising messages and campaigns to reach target audiences. More specifically, this course examines the process of persuasion, the importance of advertising in modern economics, the rationale for company advertisement, the evaluation of advertising effectiveness, and the assessment of advertising myths and truths. Practical application of messages and campaigns will be stressed.

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