MKTG 5722: Social Media Marketing Strategy

Course Description

This course teaches students how to create a brand presence on social networks, understand the differences between earned and paid media, understand the various tools used to listen and engage with consumers, how we manage healthy communities, techniques used to identify influencers, crisis management, rules of engagement for high profile individuals and corporations, the importance of transparency, and the various ways engagement is measured. Students will also learn how to create various forms of content for consumption by consumers on various social media platforms, including livestreaming, video, blogs, podcasts, and memes, and will become Hootsuite Certified by the end of the semester.