MBA 564: Data Analytics Applications in Business

Course Description

Develops students' knowledge regarding the role, methods, and implications of business and data analytics in business. Application opportunities span multiple areas of business. Special topics may include marketing, finance, supply chain, and accounting. Topics covered may include forecasting using time series models, modern portfolio theory, measurement and scaling, A/B testing, ANOVA, and conjoint analysis. 2 graduate hours. No professional credit. May be repeated in the same or separate semesters, if topics vary. Credit is not given for both MBA 564 and MBA 592.