SCMA 3331: Data Visualization for Business Applications

Course Description

This course introduces students to the principles of effective data visualization, and how to visualize Key Performance Indicators across the strategic, tactical, and operational levels of business processes including supply chains, marketing, finance, among others. Visualization tools including Microsoft Excel, Tableau and ArcGIS are introduced. Topics covered include fundamental theory on display of quantitative information, the use of maps to analyze business data, and how to organize figures to tell a story.