SBC 506: Measurement and Evaluation

SBC University of Illinois at Urbana-Champaign 3.0 credits

Course Description

This course will focus on the method and analysis for consumer insights but also for measuring effectiveness of various promotional strategies and campaign effectiveness. This includes an overview of quantitative research methods with emphasis on analysis and interpretation of data, and application to evaluating effectiveness of promotional strategies. 3 graduate hours. No professional credit. Prerequisite: Restricted to MS: SBC students.

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