TE 466: High-Tech Venture Marketing

TE University of Illinois at Urbana-Champaign 2.0 credits

Course Description

Cornerstone marketing concepts for innovators and engineers to enable analysis of products and technologies from a marketing perspective: engineering product development and adoption life cycle; objectives and strategies; marketing management; communication skills; sales process and tactics; special considerations for new high-tech engineering products and innovations. 2 undergraduate hours. 2 graduate hours. Credit is not given for both TE 466 and BADM 365.

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