BUSGEN 109: Strategic Leadership and Technology Entrepreneurship

Course Description

This course, adapted from BUSGEN 105, provides an in-depth exploration of the strategic challenges unique to technology startups. Through case-based discussions, real-world examples, and guest speakers from the tech industry, students will develop a practical understanding of how founders and leaders navigate high-stakes decision-making in dynamic environments. Designed for students who are seriously considering starting or joining an entrepreneurial tech venture, the course begins by examining strategic frameworks in established firms before shifting focus to the distinct considerations of high-growth technology ventures. Key topics include strategic consistency, competitive positioning, scaling challenges, and the role of leadership in shaping startup success. The course will be taught using the case method, with active class participation expected. Guest speakers¿often the protagonists of the cases¿will provide firsthand insights into the complexities of startup strategy. Preparation for each class is essential and students should expect to be "cold called." Each class requires a short write-up of the preparation assignment, with two assignments receiving numerical grades. Final course grades will be based on participation, assignment completion, graded submissions, and an in-class final. Please use this link (https://forms.gle/XXAdV1xYihPRBWjN7) to apply to the course by Sunday, March 9th at 11:59 PM. Enrollment decisions will be communicated within a week of the deadline. This course may not be audited.