BADM 329: New Product Development

BADM University of Illinois at Urbana-Champaign 3.0 credits

Course Description

Exposes student to business and marketing decisions in the context of new product development and marketing. Helps students learn how to use state-of-the-art management techniques to identify markets, develop new product ideas, measure customer benefits, and design profitable new products. Prerequisite: BADM 320.

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