BADM 351: Social Media Strategy

Course Description

Business managers of today must be equipped to deal with the new reality of a highly connected society. In this course, students will learn foundational concepts of Social Media and their applications for generating value for their customers, the society, and the business itself. The course aims to develop analytical skills and understanding of the opportunities and challenges that social media, global collaboration and new ways of engaging customers pose for the firm. An emphasis will be placed on managerial decision making in the context of the social media phenomenon.