BADM 362: Introduction to Consumer Analytics

Course Description

Introduces the science side of marketing by studying multiple models and machine learning algorithms used by companies and consulting firms in the different steps of the marketing process. It includes clustering analysis, predictive analysis using linear regression and logistic regression, classification, and principal component analysis. To enhance the learning experience, the course will be strongly based on software applications such as R, Python as well as online data analytics platform Enginius that offer hands-on exposure to real life corporate applications. Prerequisite: BADM 211.