BADM 420: Advanced Marketing Management

BADM University of Illinois at Urbana-Champaign 3.0 credits

Course Description

Integrative study of methods and models for marketing decision-making; emphasizes the application of analytical tools and behavioral and quantitative models to marketing decision-making. Uses lectures, case studies and simulation exercises. 3 undergraduate hours. No graduate credit. Prerequisite: BADM 320.

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