BADM 523: Consumer Behavior 4.0: Digital Transformation in Consumer Behavior

Course Description

In the digital era, consumers' decisions are profoundly influenced by evolving digital technology. This course offers a comprehensive understanding of how consumer decisions are affected by technological advancements and Artificial Intelligence (AI). Through a blend of case studies, hands-on projects, and discussions; students will apply psychological frameworks to real-world scenarios and acquire the knowledge and skills to adeptly navigate the complexities of consumer behavior in the digital age. 4 graduate hours. No professional credit.