BADM 524: Pricing Strategy and Analytics

Course Description

Prepares students to address strategic pricing issues analytically and to identify profit-boosting changes in pricing practices through the use of analytics tools, requiring students to evaluate pricing strategies in different industries. Topics in this course include pricing strategy and cost analysis, competitive pricing analysis, segmented and targeted pricing strategy and analysis, multiple products pricing analysis, distribution channel pricing analysis, and pricing and promotion analysis. 4 graduate hours. No professional credit.