COMM 164: The Psychology of Communication About Politics in America (COMM 264, POLISCI 124L, POLISCI 324L, PSYCH 170, PUBLPOL 164)

Course Description

Focus is on how politicians and government learn what Americans want and how the public's preferences shape government action; how surveys measure beliefs, preferences, and experiences; how poll results are criticized and interpreted; how conflict between polls is viewed by the public; how accurate surveys are and when they are accurate; how to conduct survey research to produce accurate measurements; designing questionnaires that people can understand and use comfortably; how question wording can manipulate poll results; corruption in survey research.